Bassam is an energetic individual who brings a wealth of knowledge, experience and leadership beyond his years to the company Graduating from one of the most prestigious universities in the Kingdom of Saudi Arabia (The King Fahad University for Petroleum and Minerals),.
Bassam started his career in the marketing field in multinational giant Unilever, eventually becoming brand manager for some of their most important products. With a keen sense for growing trends and a broad vision of the big picture. Bassam always manages to spot opportunities where none may seem apparent.
A good example of this is when he founded the Jeddah Raceway project (which was the first motorsports racing track of its kind ever created in Saudi Arabia).
An enterprising mind, the ability to seamlessly network with people, and a thorough knowledge of local tastes and tendencies make him an invaluable member of the team.